Ubud has always been an intoxicating mix of the old and new, with a hint of everything that came before gracefully uniting the past and the present. Part of the magic is discovering what Ubud means to you and knowing that once you've found it, you'll never forget it.

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You can feel it in the early morning markets of Ubud, where vegetables arrive from the fields. You can feel it in the quiet awe of the temples and the buzz of the local warungs that have passed from family member to family member. There is history in Ubud, a deep vein of culture and heritage that has existed since the first stones were laid at Gunung Lebah Temple. It’s something you’ll only find in Ubud, and it’s a way of life.




Creativity & Reinvention

What makes Ubud different than any other place in Bali is the pulse of creativity that vibrates on every street, corner, and alley. It’s a place where chefs come to renew their passion for cooking, idealists trade ideas and find their focus, and artists and designers explore their craft. It makes staying in Ubud a chance to discover something new every time you walk out of your door.